The Counterintuitive Case for Maintaining or Increasing Your Marketing Budget in a Down Market
In the world of business, it's natural to tighten the purse strings when there's a downturn in the market. After all, it's a time of uncertainty, and the instinctive reaction is to cut costs wherever possible. However, history has shown that companies that maintain or even increase their marketing budgets during these challenging times often emerge stronger and more dominant than before.
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